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The development prospect of quilting embroidery machine products and textiles

2020-09-24

With the development of science and technology and the increasing progress of people's daily life, the manufacturing methods and application scope of quilting embroidery products have undergone great changes. Quilting embroidery machine products used to mainly refer to ordinary bedding such as quilts and mattresses. Now they have been extended to Simmons, sofa fabrics, handbags, bags, shoes and hats, clothing and other products. From practical products to craft gifts, from home furnishings Carry out to clothing. Quilting embroidery machine products strengthen the practicality and beauty of quilted products with their rich changes, creating a comfortable and warm day space for people. According to the inquiry of the my country Home Textile Industry Association, the share of home textiles in the United States, Western Europe, Japan and other developed countries in total textile consumption is about 33% to 38%, while my country’s current home textile product consumption share in the textile industry is 28.60%. Compared with developed countries, this consumption share is still small.

Urbanization must be accompanied by the movement of rural populations to cities. The release of the consumption potential of this group of people will increase the demand for bedding. The continuous increase of urban population and the subsequent changes in the residential environment promote the upgrading of the soft environment of residential decoration, thereby providing more and more space for the consumption of bedding stores. Following the process of my country's comprehensive promotion of urbanization, a large number of people poured into the city, which directly led to an increase in the number of potential consumers, and also led to a rapid increase in consumer demand for bedding stores.

In recent years, my country’s per capita GDP level has continued to improve, and the daily life level of residents has continued to improve. People’s daily life has changed from a “subsistence type” to a “well-off type”. The comfort, civility and characteristic changes, and the consumption concept of promoting bedding is also constantly changing. With the further progress of residents' consumption level, the growth space of domestic bedding market will be broader.

Since 1999, the Chinese government has gradually promoted the reform of the housing system for urban residents across the country, promoted the continuous development of the domestic real estate and construction industries, continued to improve the housing conditions of urban residents, and the sales area of ​​residential commercial housing increased significantly. It has also been significantly improved. Based on the consumption habits of Chinese residents, about 82% of Chinese consumers buy all kinds of bedding to decorate their homes when they are decorating or moving to a new home. Paying attention to environmental decoration, upgrading the quality of life, paying attention to characteristic civilization and art of life, and creating a comfortable living environment have become the standard and search for people when placing new houses. The improvement of residents' housing conditions has greatly stimulated the consumption of bedding. Consumer demand characterized by the consumption of bedding after moving into a new house or after renovation will constitute a huge bedding demand market.

In recent years, with the improvement of people's daily life, tourism has gradually become a new life and consumption method. In 2015, the number of domestic tourists was 3.99 billion. Compared with the 2.103 billion in 2010, the number of domestic tourists increased significantly, with a compound annual growth rate of 13.67%. The development of the tourism industry has promoted the continuous expansion of the hotel scale and provided a broad demand for bedding.

my country has always had the custom of consuming bedding for weddings, and newlyweds’ attention to the home environment has driven the upsurge of bedding consumption. At present, my country is entering the peak of marriage for the "baby boom" born in the 1980s. There are more than 12 million couples in my country each year who get married. Assuming that each newlywed couple spends 2,000 yuan on bedding, the wedding of the newlyweds will constitute 24 billion yuan. Rigid demand for bedding. The huge wedding demand has become an important support for the optimistic outlook of bedding consumption. From the perspective of consumption concepts, the post-80s generation has a strong awareness of characteristic consumption, advocating brands, and focusing on high-quality life, so they are more willing to spend on decorating new homes. In the next few years, the consumer demand for bedding will continue to upgrade.

More than 90% of quilted home textile products are exported. The products are mainly sold to the United States, Japan, South Korea, France, Germany, the United Kingdom and other European countries and regions, accounting for about 70% of quilted products in foreign shopping malls. Exported products are loved by foreign merchants! Quilted home textile products, which have been popular abroad for more than 20 years, are just getting started in China.



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